Healthcare and medicines

Google provides translated versions of our Help Center as a convenience, though they are non meant to modify the content of our policies. The English language version is the official linguistic communication nosotros use to enforce our policies. To view this article in a different language, apply the language dropdown at the bottom of the page.

We are dedicated to following advertizing regulations for healthcare and medicine, then we wait that ads and destinations follow appropriate laws and industry standards. Some healthcare-related content can't exist advertised at all, while others can only be advertised if the advertiser is certified with Google and targets simply canonical countries. Check local regulations for the areas yous want to target.

Pharmaceutical manufacturers

Google allows pharmaceutical manufacturers to advertise in select countries only.

Prescription drugs

Pharmaceutical manufacturers may promote prescription drugs in the following countries only: Canada, New Zealand, United states. Pharmaceutical manufacturers may not promote prescription opioid painkillers.

Over-the-counter medicines

Pharmaceutical manufacturers may promote over-the-counter medicines in the post-obit countries simply: Australia, Austria, Brazil, Canada, China, Czech Republic, France, Germany, Hungary, Hong Kong, Bharat, Italy, Japan, Kenya, United mexican states, Netherlands, New Zealand, Norway, The Philippines, Poland, Portugal, Russia, Slovakia, South Korea, Kingdom of spain, Sweden, United Kingdom, United states of america

Other manufacturers and suppliers

Majority drug manufacturers, medical professional suppliers, and antibiotic/peptide/chemical compound suppliers for commercial labs may annunciate in the post-obit countries just: Canada, Us

Certification

Pharmaceutical manufacturers must be certified by Google in order to serve ads. See how to use below.

Unauthorized pharmacies

The post-obit is non allowed:

Offering prescription drugs without a prescription

 Targeting locations where you lot are non licensed

Nosotros take violations of this policy very seriously and consider them egregious. An egregious violation of the Google Ads policies is a violation so serious that it is unlawful or poses significant harm to our users. In determining whether an advertiser or destination is violating this policy, we may review data from multiple sources including your ad, website, accounts, and tertiary-party sources.  If we discover violations of this policy, we volition suspend your Google Ads accounts upon detection and without prior warning, and yous will not be allowed to advertise with us again. If you believe at that place's been an error, and that y'all oasis't violated our policy, submit an appeal and explain why. We only reinstate accounts in compelling circumstances, and when there is skilful reason and so it'due south important that you take the time to be thorough, authentic, and honest. Learn more near suspended accounts.

Prescription drug sale

Google restricts the promotion of online pharmacies. To determine whether an advertiser is promoting an online chemist's, we consider a number of factors such as the content of your ads and site or app, besides as the products or services that y'all offer. For user safety and other reasons, nosotros err on the side of circumspection in applying this policy, specially for landing pages that link or refer to content that in any way appears to be the online sale of medicines, whether prescription or over-the-counter medicine.

Countries

Google allows the promotion of online pharmacies in only these countries: Commonwealth of australia, Austria, Brazil, Canada, Prc, Czech Republic, Denmark, Deutschland, Hong Kong, State of israel, Japan, Republic of kenya, Mexico, Netherlands, New Zealand, Kingdom of norway, Portugal, Russia, Slovakia, Sweden, Taiwan, United Kingdom, and the United States.

Google does not allow the promotion of online pharmacies in other countries.

Keywords

Google allows online chemist's shop advertisers to bid on keywords containing prescription drug terms in merely the following countries: Australia, Republic of austria, Canada, Czechia, Denmark, Federal republic of germany, Israel, Nihon, Kenya, New Zealand, Netherlands, Norway, Portugal, Slovakia, Great britain, and U.s..

Certification

Online pharmacies must be certified by Google in order to serve ads — meet how to utilize below. To be certified with Google, online pharmacies must be registered with the relevant pharmaceutical government in the countries that their ad campaign targets.

Restricted drug terms

In most parts of the world, Google doesn't allow the use of prescription drug terms in ad text, landing pages, keywords, or source code of a spider web folio.

  • For campaigns targeting Canada, New Zealand, or the U.s.a., certain businesses such equally online pharmacies and pharmaceutical manufacturers may use prescription drug terms in advertisement text and landing pages. While yous do non demand to be certified in gild to serve your ads, y'all must be certified in club to keyword target prescription drug terms.  These businesses must be certified past Google in society to serve ads — see how to use below.
  • If your campaigns do non target Canada, New Zealand, or the United States, you may non utilize prescription drug terms in ad text or landing pages.
  • In limited cases, and where permitted by local police, Google allows exceptions to this policy for public health and safe awareness campaigns from governmental or well-established non-profit health advancement organizations. If you would like to apply for such an exception to apply prescription drug terms in advertisement text, landing pages, keywords, or source code of a web page, please contact us.

See a non-exhaustive list of prescription drugs or active ingredients that are monitored under this policy.

Troubleshooter: Restricted drug term

Your advertisement, website, or app is promoting prescription drugs, and that isn't allowed for at least one country that your campaign targets.

Remove all references to prescription drugs and steroids from your ad and website or app. Alternatively, you can change your location targeting for your campaigns to target merely countries where this service is immune. See the department above for more than detail around country-specific restrictions for the countries that you're targeting.

Unapproved substances

Google doesn't allow the promotion of the following content, irrespective of whatever claims of legality:

  • All items on this non-exhaustive list of prohibited pharmaceuticals and supplements
  • Products that contain ephedra
  • Products containing homo chorionic gonadotropin (hCG) in relation to weight loss or weight control, or when promoted in conjunction with anabolic steroids
  • Herbal and dietary supplements with active pharmaceutical or unsafe ingredients
  • Products that imply they are as effective as prescription drugs or controlled substances
  • Non-government canonical products that are marketed in a manner that implies that they're safe or effective for use in preventing, curing, or treating a detail disease or disquiet
  • Products that have been subject to whatsoever government or regulatory action or alert
  • Products with names that are confusingly similar to an unapproved pharmaceutical or supplement or controlled substance

Google does not allow the promotion of DHEA products anywhere except the United states of america, and Google does not allow the promotion of Melatonin products anywhere except Canada and the United States.

For additional data on the unapproved or misleading pharmaceuticals and supplements that we monitor, delight visit www.legitscript.com.

Troubleshooter: Unapproved substances
  1. Fix the ad's destination. Remove whatever references to the substances prohibited by this policy. If you lot can't fix the ad'south destination, update the advertisement with a new destination that complies with this policy.

  2. Edit the advertising. Remove whatever content that we don't let. If your advertising already complies with the policy simply you made changes to the ad'south destination, edit the ad and salve information technology. This volition resubmit the advertizement and its destination for review.

    Near ads are reviewed within i business solar day, though some can take longer if they need a more circuitous review.

Troubleshooter: DHEA or Melatonin

Target a different location. If your ad meets the basic policy requirements just not those for the countries that your campaign targets, you can choose to edit your location targeting to run your ads somewhere else where they do meet our requirements. Once you target your campaign only to acceptable locations, please request a review of your disapproved ads, and we'll check if they can outset running:
Request a review

Or, if information technology'south of import to keep targeting your existing locations, follow the steps below to make your advertizing and destination comply.

  1. Fix the ad'southward destination. Remove any references to the substances prohibited past this policy. If you lot tin't gear up the ad'southward destination, update the ad with a new destination that complies with this policy.

  2. Edit the advertizement. Remove any content that we don't allow. If your advertisement already complies with the policy merely you fabricated changes to the ad's destination, edit the ad and relieve it. This volition resubmit the ad and its destination for review.

    Most ads are reviewed within ane business day, though some can take longer if they need a more than complex review.

Prescription opioid painkillers

Google does not permit ads for prescription opioid painkillers except for those that are intended for use as medication-assisted treatment (MAT) for opioid use disorder and meet all other requirements pertaining to prescription drugs listed on this folio.

In limited cases, and where permitted past local police, Google allows exceptions to this policy for (a) public health and prophylactic sensation campaigns from governmental or well-established non-profit health advancement organizations, (b) ads for non-opioid pharmaceuticals that merely refer to prescription opioids in their safe information, and (c) certified addiction handling providers in the U.s..

If you lot would like to apply for such an exception, please contact us.

Violations of this policy will non pb to immediate business relationship suspension without prior warning. A warning will be issued, at least 7 days, prior to whatever suspension of your business relationship. Acquire more than about suspended accounts.

Speculative and experimental medical handling, cell therapies, and cistron therapies

The post-obit is not allowed:

 Promotion of speculative and/or experimental medical treatments.

Examples (non-exhaustive): Biohacking, do-it-yourself (DIY) genetic engineering products, cistron therapy kits

 Promotion of cell or gene therapies, regardless of regulatory blessing status.

Examples (non-exhaustive): Stem cell therapy, cellular (not-stem) therapy, gene therapy and similar forms of regenerative medicine, platelet rich plasma

Learn how to fix a disapproved ad or extension.

Violations of this policy will not pb to immediate account break without prior warning. A warning will be issued, at to the lowest degree 7 days, prior to whatever suspension of your account. Learn more nigh suspended accounts.

Clinical trial recruitment

Google doesn't allow the promotion of clinical trial recruitment except in Commonwealth of australia, Belgium, Canada, China, France, Germany, Republic of indonesia, Ireland, Israel, Italy, Japan, Korea, Malaysia, Netherlands, New Zealand, Philippines, Singapore, Taiwan, Thailand, United kingdom of great britain and northern ireland, Usa, and Vietnam.

Promotions for clinical trial recruitment may not promote prescription drugs or create misleading expectations or effects of a product being tested, or imply that the product being tested is rubber.

Troubleshooter: Clinical trial recruitment

Target a different location. If your advertizement meets the basic policy requirements simply non those for the countries that your campaign targets, you can cull to edit your location targeting to run your ads somewhere else where they practice meet our requirements. Once you target your campaign only to acceptable locations, please request a review of your disapproved ads, and we'll bank check if they tin start running:
Request a review

Or, if information technology'southward of import to keep targeting your existing locations, follow the steps beneath to brand your advertizement and site or app comply.

  1. Fix the ad's destination. Remove any references to the substances prohibited by this policy. If you can't fix the advertizing'due south destination, update the advertizement with a new destination that complies with this policy.

  2. Edit the advertizing. Remove whatsoever content that we don't let. If your advertizement already complies with the policy but you made changes to the advertisement'south destination, edit the ad and save it. This will resubmit the advert and its destination for review.

    Near ads are reviewed within 1 business twenty-four hours, though some can have longer if they need a more than complex review.

HIV dwelling house tests

Google prohibits the promotion of HIV home tests everywhere in the earth except in the Us, French republic, the Netherlands, and the United kingdom of great britain and northern ireland. In the United States, advertisers may promote dwelling house HIV tests that are FDA canonical. In France, the netherlands, and the Great britain advertisers may promote home HIV tests that meet local regulatory requirements.

Troubleshooter: HIV home tests

Target a different location. If your ad meets the basic policy requirements but non those for the countries that your campaign targets, you can choose to edit your location targeting to run your ads somewhere else where they do meet our requirements. Once you target your campaign only to acceptable locations, delight asking a review of your disapproved ads, and we'll cheque if they can start running:
Asking a review

Or, if it'due south important to go on targeting your existing locations, follow the steps below to make your ad and site or app comply.

  1. Prepare the advertisement's destination. Remove any references to the substances prohibited by this policy. If you can't fix the advertizement'south destination, update the ad with a new destination that complies with this policy.

  2. Edit the ad. Remove any content that nosotros don't permit. If your ad already complies with the policy but you fabricated changes to the ad's destination, edit the ad and save it. This will resubmit the ad and its destination for review.

    Most ads are reviewed within one concern day, though some tin can have longer if they demand a more complex review.

Ballgame

Countries

The post-obit is not immune:

 Abortion ads in the post-obit countries:

Antigua and Barbuda, Argentina, Aruba, Bahamas, Bahrain, Belgium, Belize, Bolivia, Brazil, Cayman Islands, Chile, Colombia, Costa Rica, Republic of djibouti, Commonwealth of dominica, Dominican Commonwealth, Republic of ecuador, Egypt, El Salvador, France, Germany, Grenada, Guadeloupe, Guatemala, Haiti, Honduras, Hong Kong, Republic of hungary, India, Indonesia, Iran, Iraq, Italy, Jamaica, Jordan, Korea (South), Kuwait, Lebanon, Libya, Malaysia, Martinique, Mexico, Kingdom of morocco, Nicaragua, Sultanate of oman, Pakistan, Palestinian Territory, Panama, Paraguay, Peru, Philippines, Poland, Qatar, Russian federation, Saint Barthelemy, Saudi Arabia, Singapore, Spain, Sri Lanka, St. Kitts and Nevis, St. Lucia, Suriname, Switzerland, Syria, Taiwan, Thailand, Tunisia, Ukraine, United Arab Emirates, Uruguay, Venezuela, Yemen

Google Ads Network restrictions

If your ads target ane or more locations where abortion ads are not allowed, they volition be classified as Eligible (express), pregnant they will merely prove in approved areas, and at that place may exist additional restrictions for your country. Run across the country-specific sections below for more information nearly how policies differ by country.

Abortion-related ads won't appear on the Google Brandish Network, fifty-fifty if they are Eligible (limited).

Ballgame advertiser certification and disclosure requirements

In the United States, United Kingdom, and Ireland, if y'all want to run ads using keywords related to getting an abortion, yous will start need to be certified as an advertiser that either provides abortions or does not provide abortions.

Depending on how you're certified, Google will automatically generate ane of the post-obit in-ad disclosures for your ballgame product or service ads: "Provides abortions" or "Does not provide abortions." This applies to all Search ad formats.

Learn more about the policy and how to apply for certification.

Troubleshooter: Abortion advertiser certification and disclosures

  1. In the The states, United Kingdom, and Republic of ireland, if you desire to run ads using keywords related to getting an abortion, yous will first demand to be certified as an advertiser that either provides abortions or does non provide abortions.

  2. Contact united states of america to have your ad reviewed over again, or edit the ad. This will resubmit the ad and its destination for review. About ads are reviewed within 1 business concern twenty-four hours, though some tin have longer if they need a more circuitous review.

  3. If yous're unable to consummate the verification process, remove any keywords related to getting an abortion.

Violations of this policy will non lead to immediate business relationship pause without prior alarm. A alarm will exist issued, at least vii days, prior to whatever suspension of your account. Learn more than about suspended accounts.

Birth control

Google doesn't permit ads related to birth control or fertility products in the following countries: Bahrain, China, Djibouti, Egypt, Hong Kong, Iran, Iraq, Jordan, State of kuwait, Malaysia, Lebanon, Great socialist people's libyan arab jamahiriya, Morocco, Sultanate of oman, Palestinian Territory, Qatar, Saudi arabia, Syria, Thailand, Tunisia, Ukraine, United Arab Emirates, Yemen

Troubleshooter: Nativity control

Target a different location. If your advertizement meets the bones policy requirements but not those for the countries that your campaign targets, y'all tin choose to edit your location targeting to run your ads somewhere else where they practise come across our requirements. Once you target your campaign only to acceptable locations, please request a review of your disapproved ads, and we'll cheque if they can first running:
Request a review

Or, if it'due south important to keep targeting your existing locations, follow the steps below to make your advert and site or app comply.

  1. Fix the ad'south destination. Remove any references to the substances prohibited by this policy. If you can't gear up the ad's destination, update the ad with a new destination that complies with this policy.

  2. Edit the advert. Remove any content that we don't allow. If your ad already complies with the policy simply you fabricated changes to the advertizing'southward destination, edit the ad and save information technology. This will resubmit the advert and its destination for review.

    Most ads are reviewed within ane business concern mean solar day, though some tin take longer if they demand a more than complex review.

Addiction services

Google restricts advertizing for recovery-oriented drug and alcohol addiction services.

Examples of recovery-oriented addiction services: Clinical habit treatment providers, recovery back up services like sober living environments and mutual help organizations, lead generators or referral agencies for habit services, crisis hotlines for drug and alcohol addiction

Countries
Google only allows ads for addiction services in Commonwealth of australia, Republic of ireland, New Zealand, and the United States. Google does not let ads for addiction services in other countries.
Keywords
Google allows just addiction services advertisers to bid on keywords relating to drug and alcohol addiction.
Certification
Habit services advertisers must exist certified by Google in order to serve ads. Check the state-specific requirements nether How does this policy differ from country to state? See how to utilise below.

Wellness Insurance

In the United States, you lot must exist certified by Google in social club to advertise wellness and medical insurance coverage, with the exception of government advertisers, who will be pre-canonical. Advertisements exclusively for dental, vision, and/or travel health insurance coverage are non restricted.

Examples of health and medical insurance coverage: individual health insurance, short-term insurance, limited-elapsing insurance, stock-still indemnity health insurance, Medicare Advantage, Medigap, Medicaid.

Health and medical insurance advertisers, other than government advertisers, must exist certified by Google in society to serve ads in the Usa. This certification is required for all advertizement formats and extensions. Cheque the requirements for the United States under How does this policy differ from land to country? See how to apply beneath.

Utilize for healthcare products and services certification

Sure advertisers — such as online pharmacies, pharmaceutical manufacturers, and others looking to use prescription drug terms in ad text or landing pages or health insurance advertisers in the Usa — demand to be certified with Google in order to advertise. If y'all are such an advertiser, here'south how to employ to be certified:

ane. Adhere to all country-specific requirements beneath. If your campaign targets a state that isn't listed, then nosotros don't permit the promotion of prescription drugs or over-the-counter medicines by pharmaceutical manufacturers in that country.

2. Fill out our online application form.

  • Please exist sure to include your Google Ads client ID, located at the top of your business relationship pages.
  • To cut down on any unnecessary delays, be sure to fill out all of the requested information.
  • If y'all are an agency applying on behalf of an advertiser, please send documentation detailing your relationship with the advertiser or license holder.

How does this policy differ from land to state?

In addition to the content-based restrictions to a higher place, at that place may be further requirements based on the countries that your campaign targets. Choose a country below to meet additional requirements that y'all must meet in order for your ad entrada to target that land.

Troubleshooting a disapproval

If your ad is disapproved for violating this policy, try reviewing the following tips to assistance resolve your upshot:

Disapproval reason What does it hateful? What exercise I do at present?
Online chemist's shop certification required Your ad, website, or app is promoting prescription drugs or related products but your business relationship isn't certified by Google. Remove all references to promoting prescription drugs from your advertising and website or app. Alternately, if you're a licensed online pharmacy, y'all tin be certified with Google — meet how to utilize above.
Targeting does not friction match policy Your ad, website, or app is promoting prescription drugs or related products, and even though your account is certified past Google, your ad is targeting a country exterior the country that yous were certified for. Remove all references to promoting prescription drugs online from your advert and website or app. Alternatively, you can change your location targeting for your campaigns to match the state where you're certified to advertise your pharmacy. Meet the department above for more item around country-specific restrictions for the countries that y'all're targeting.
URL does not lucifer online pharmacy certification Your ad, website, or app is promoting prescription drugs or related products, and even though your business relationship is certified past Google, the website or app that the ad promotes doesn't lucifer the i that's certified by Google. Remove all references to promoting prescription drugs online from your advertizement and website. Alternatively, you tin can alter your ad to promote the website or app that was submitted in your certification request. If yous'd like to use a new website or app as an online pharmacy, it must also exist certified with Google — see how to apply above.
OTC drugs license number required Your ad, website, or app is promoting over-the-counter drugs without a license number, and that's not immune for at least ane country that your entrada targets. Remove all references to over-the-counter drugs without a license number from your advertizing and website or app. Alternatively, you tin change your location targeting for your campaigns to target only countries where this service is immune. See the section to a higher place for more than detail around state-specific restrictions for the countries that you're targeting.
Prescription drug targeting Your advertizing, website, or app is promoting prescription drugs, and that isn't allowed for at least ane state that your entrada targets. Remove all references to prescription drugs and steroids from your ad and website or app. Alternatively, you can change your location targeting for your campaigns to target merely countries where this service is immune. See the department in a higher place for more detail around land-specific restrictions for the countries that you're targeting.

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